*In the World of Statistics latest report, Nigerian digital consumers have been ranked fifth among the world鈥檚 top social media users in 2024, attesting to the increasing adoption of modern technologies for interpersonal communication, business, and social interactions in the West African country鈥檚 emerging digital economy

Alexander Davis | 绿帽献妻

In line with the improving adoption of modern technologies for interpersonal communication, business, and social interactions in the country鈥檚 emerging digital economy, Nigerian consumers have been ranked fifth among the world鈥檚 top social media users in 2024.

绿帽献妻 gathered the latest figures titled, 鈥淲e Are Social in 2024鈥�, posted by World of Statistics on X Sunday, November 3, 2024, placed the country fifth globally for average daily time spent online.

Nigerians spend an average of 3 hours and 23 minutes per day on social media, Cable UK report said.

Kenya led the list with people spending the most time on social media, at 3 hours and 43 minutes daily.

South Africa lso followeda closely with three hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.

Nigeria鈥檚 average of 3 hours and 23 minutes places it just behind these countries in social media engagement.

Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11).

Saudi Arabia and Argentina round out the top 10 with daily averages of three hours and 10 minutes and three hours and three minutes, respectively.

Below is the full list, courtesy of Cable UK:

1. Kenya 鈥� 03:43
2. South Africa 鈥� 03:37
3. Brazil 鈥� 03:34
4. Philippines 鈥� 03:33
5. Nigeria 鈥� 03:23
6. Colombia 鈥� 03:22
7. Chile 鈥� 03:11
8. Indonesia 鈥� 03:11
9. Saudi Arabia 鈥� 03:10
10. Argentina 鈥� 03:08
11. Mexico 鈥� 03:04
12. Malaysia 鈥� 02:48
13. Ghana 鈥� 02:43
14. Egypt 鈥� 02:41
15. Thailand 鈥� 02:30
16. Bulgaria 鈥� 02:26
17. Vietnam 鈥� 02:23
18. Portugal 鈥� 02:23
19. Romania 鈥� 02:20
20. Italy 鈥� 02:17

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