*Afrimash explains the the use of the USSD platform empowers farmers to confirm that their chicks are sourced from certified hatcheries, potentially saving them from devastating financial losses caused by fake or sick birds in the poultry business

Alexander Davis | 绿帽献妻

In a bid to revolutionise Nigeria鈥檚 poultry industry, Afrimash has launched a USSD solution that enables farmers to verify the authenticity of day-old chicks before making a purchase via a mobile phone.

The new service, accessible via *349*791#, was developed with support from “Acumen”, a non-profit organisation.

The company said the solution offers a practical and accessible tool for thousands of poultry farmers, especially those in rural areas, who have suffered for years from the circulation of adulterated and poor-quality chicks.

The platform empowers farmers to confirm that their chicks are sourced from certified hatcheries, potentially saving them from devastating financial losses caused by fake or sick birds.

Ayoade Oyedotun, Chief Executive Officer (CEO) of Afrimash, described the launch as a breakthrough moment for the agricultural sector.

Oyedotun stated: 鈥淧oultry farmers have endured enough losses due to counterfeit and substandard chicks.

“This USSD platform gives them control, confidence, and access to quality 鈥� all from the comfort of their phones.”

Besides verification, the digital platform further allows farmers to place orders for high-quality chicks, track their purchases, compare prices, and access vaccination guides.

According to the company, every order made through the platform qualifies for free nationwide shipping to any of Afrimash鈥檚 80 pick-up centres across Nigeria.

It is equally that 35 of such pick-up centres are directly managed by the company.

For farmers who prefer added convenience, home delivery options are also available at an additional cost, it stated.

Afrimash is also driving awareness through its newly launched Farmer Ambassador Programme, encouraging individuals and agri-enthusiasts to spread the word about the USSD platform in their communities.

As part of the rollout, first-time users will receive N1,000 off their first purchase when they dial the code and use the referral tag 鈥�2025鈥�.

Oyedotun, the country CEO noted the innovation is part of Afrimash鈥檚 broader mission to digitise access to farm inputs and provide farmers with tools that enhance productivity.

The company is also using mobile channels to deliver agricultural consultancy services and offers monthly webinars on poultry management and best practices.

With this initiative, Afrimash is not just selling chicks 鈥� it鈥檚 restoring trust, improving access, and reshaping the future of poultry farming in Nigeria.

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