*KONGA 103.7 FM champions extensive publicity for Nigerian business owners, innovators, and market disruptors, to gain visibility and scale their operations in today鈥檚 highly competitive business landscape

Isola Moses | 绿帽献妻

KONGA 103.7 FM has emerged as a trusted champion for business owners, innovators, and market disruptors.

The commerce and hit music said the support for Small and Medium-Sized Enterprises (SMEs) had become necessary in regard to their challenges in gaining needed visibility and scaling their operations for success in Nigeria鈥檚 vibrant but highly competitive business landscape.

Through its flagship programme, 鈥淭he Market Square with Lilian Duru-Valentine鈥�, the station has created a unique platform where entrepreneurial stories are shared, ideas are refined, and business potential is showcased to a wide and diverse audience.

Lilian Duru-Valentine, Head of Konga Radio (r), and Toyyibah Shehu-Mohammed, in the KONGA103.7FM Studios聽 聽

The Market Square, since its debut, has become a hub for business conversations across Lagos and beyond.

Zinox Group said in its first few months, the listeners鈥� favourite programme had featured and supported over 100 entrepreneurs, business leaders, and industry experts across sectors.

These guests represent markets valued between N5 billion and N10 billion annually, demonstrating the programme鈥檚 reach across Nigeria鈥檚 commerce ecosystem, and worldwide.

Of standout SMEs featured on KONGA 103.7 FM

The conglomerate also said among several the standout SMEs recently profiled on the show are Toyyibah Shehu-Mohammed and Princess Nyore Okumagba.

It stated Toyyibah Shehu-Mohammed is the Creative Director of FarhM鈥檚 Food and Sauce Global Limited, producers of the popular FarhM鈥檚 Chilli Sauce (Shitto), Village Pot Sauce, and 脪F脌DA Sauce.

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Drawing from her rich Ghana鈥揘igeria heritage, Toyyibah blends tradition with innovation to craft healthy, flavour-packed sauces and oils for today鈥檚 health-conscious food lovers.

Princess Okumagba, popularly known as Lacreme, is the Founder and Creative Director of Lacreme Crafts.

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Based in Lagos, the brand has become a leading Nigerian name in premium resin creations and craft supplies.

Nyore combines artistry with entrepreneurship, empowering hobbyists, DIY enthusiasts, and small business owners through quality products, training, and events, while advancing creativity and community within Africa鈥檚 growing craft industry.

For KONGA103.7FM, The Market Square is more than a programme.

It is regarded as an economic catalyst, bridging SMEs, their target markets, and driving community growth through engaging and impactful content.

KONGA103.7FM is a leading commerce and hit music station in Lagos, Nigeria, committed to delivering quality programming that informs, educates, and entertains. Streaming worldwide on kongafm.com, the station blends commerce with culture.