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US Congress summons GM, Ford, Tesla CEOs over consumers’ vehicle affordability

*The United States Congress summons CEOs of global automobile giants to discuss the current rising costs of vehicles and affordability concerns for millions of American consumers

Isola Moses | ñ

The Senate Commerce Committee of the United States Congress has summoned the leadership of General Motors (GM), Ford, Stellantis and Tesla to a hearing on rising vehicle costs slated for January 14, 2026.

ñ gathered the American lawmakers said the Federal Government rules might be making cars increasingly unaffordable for ordinary consumers.

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Automakers expected to argue with the legislator, that EV mandates, material prices and regulatory burdens are driving the price surge, agency report said.

The proposed public hearing January next year would mark the most significant public showdown between lawmakers and auto industry leaders since the 2008 bailout era.

Why US consumers pay higher costs for automobiles

Amid the invitation to the CEO of the leading auto brands, legislators have asked why US consumers are paying so much more for a car today than they were just a decade ago?

According to Senate staff, the average price of a new vehicle has more than doubled during that period, putting even entry-level models out of reach for many families.

Committee Chair Ted Cruz, however, said Federal policies — especially emissions rules and electric-vehicle (EV) mandates — might be “making cars expensive and out of reach for American customers.”

Whether new-car prices actually doubled is debatable, report said.

Statistics from Kelley Blue Book show that average new-car prices increased significantly from about $34,428 in late 2015 to about $50,080 in 2025, not double but dramatic nonetheless.

The price surge, according to them, was most dramatic in the early 2020s, driven by supply chain issues.

Congress interrogates regulatory role in soaring costs

The American lawmakers have planned to press the automakers on how government rules factor into sticker prices.

They also argued that complying with tougher emissions standards, meeting EV-transition requirements, and redesigning factories around battery-driven platforms all carry enormous costs.

While some of those costs reflect long-term climate goals, Senators nonetheless, want to know how much of the immediate price burden is being shifted to auto consumers.

Automakers have long maintained that the transition to EVs is capital-intensive, requiring new facilities, new supply chains and new materials — particularly for battery production.

Lithium, nickel, graphite and other elements underpinning the EV transition have all seen volatile pricing.

Industry executives are widely expected to argue that these pressures, combined with residual inflation, higher labour costs from recent union agreements, and global supply-chain instability, are driving up the cost of producing every new vehicle.

Implications for consumers impact at the center of the debate

Report indicated that several millions of American consumers experience affordability crisis that is real.

The price of a new vehicle now routinely surpasses $46,000, according to industry data, and monthly payments have climbed sharply due to high interest rates.

Several automobile consumers, who previously relied on inexpensive sedans have found themselves funnelled into SUVs or crossovers, as manufacturers have largely abandoned low-margin compact models, according to report.

The implication of this consequence is a consumer ecosystem in which even middle-income households face limited choices.

Some have shifted to the used-car market, where prices ballooned during the pandemic and have yet to fully settle.

Others have delayed purchases indefinitely, creating what dealers describe as “pent-up demand” that could destabilise prices even further if economic conditions shift, report noted.

Meanwhile, consumer advocates have warned that if Congress responds by rolling back certain government regulations, the changes could have unintended consequences — weakening emissions goals or reducing incentives for automakers to preserve safety features and crashworthiness.

Industry observers also note that cost pressures could cause companies to streamline vehicle trims or de-content certain models, which could affect both safety and reliability down the line, according to report.

But what happens next? It was learnt that the Committee staff expected a written testimony from all four automakers to be submitted before the January session.

The hearing could prompt new legislation aimed at easing regulatory burdens, adjusting EV-transition timelines, or imposing new oversight on automaker pricing and dealer markups.

If any of the executives decline to appear, subpoenas remain an option — a rarity but not unheard of for high-profile automotive inquiries, report said.

The outcome, therefore, is likely to shape key policy debates heading into 2026, particularly as automakers balance regulatory compliance, electrification goals, and consumer affordability — a triangle of competing demands with no easy solution.

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