*Organisers of the 9th Lagos PR Industry Gala & Awards also crown Israel Jaiye Opayemi, Managing Director and Chief Strategist of Chain Reactions Africa, the ‘Most Influential PR Professional’ for his exceptional professional persona, charismatic industry leadership, enviable profile, and commitment to the growth of the Public Relations industry in Nigeria

Isola Moses | 绿帽献妻

Chain Reactions Africa, one of Africa鈥檚 leading public relations and integrated communications consultancy firms, continued its awards-winning streak in 2024 by clinching three more prestigious awards in the recently hosted 9th Edition Lagos PR Industry Gala & Awards (LaPRIGA).

The PR firm clinched the awards Friday, December 13, 2024, at the LaPRIGA event with the theme, “The Shining Stars”, held at MUSON Centre, Onikan, in Lagos.

Chain Reactions Africa emerged as winner of the 鈥楶ublic Sector PR Campaign of the Year鈥� for its Windfall Tax Policy Campaign for the Federal Inland Revenue Service (FIRS).

Mr. Chidiebere Onuorha, Senior Consultant, Strategy and Business Management at Chain Reactions Africa, in a statement, said the tax-oriented campaign was aimed at sensitising the Nigerian public about the Windfall Tax Policy, and securing the compliance of key stakeholders for the policy in the economy.

The statement noted the same campaign also clinched the 鈥楤est in Crisis Management鈥� award, off the back of its use of strategic communication to manage and avert the crisis that would have been precipitated by the enforcement of the Windfall Tax by the FIRS.

The highpoint of the day for the company was the crowning of Mr. Israel Jaiye Opayemi, Managing Director and Chief Strategist of Chain Reactions Africa as the “Most Influential PR Professional” for his exceptional professional persona, charismatic industry leadership, enviable profile, and commitment to the growth of the Public Relations industry.

Commenting on the LaPRIGA Awards recognitions, Opayemi expressed appreciation for the honours.

The Managing Director and Chief Strategist stated: “Once again, I say a big thank you to the awards organisers, the Lagos State Chapter of NIPR, for raising the bar in organising this award to celebrate hard work and honour the resilience of deserving winners.”

Opayemi also charged the winners and all practitioners to drive better storytelling of their organisations and clients.

He said: 鈥淟et鈥檚 be the best. We are Public Relations people. Let鈥檚 tell the stories of our respective organisations and clients better than ever before.鈥�

The Managing Director of Chain Reactions Africa further acknowledged the invaluable contributions of his team to the firm’s unceasing accomplishments, describing them as the real shining stars of these honours.

鈥淭hese award recognitions are emphatically dedicated to all the creative rebels in the Chain Reactions Africa Tribe.

“You are truly the shining stars spurring these honours, and there wouldn鈥檛 be a Chain Reactions Africa without my team.

“Your unwavering commitment to client satisfaction and sacrifices are matchless; you are the reason we are not just winning, but also breaking more boundaries of excellence,鈥� Opayemi said.

Also speaking at the event, Comfort Obot Nwankwo, Chairman, Nigerian Institute of Public Relations (NIPR Lagos Chapter), congratulated all the winners on their recognition as shining stars.

Nwankwo urged them to be an inspiration to others while sustaining the momentum of success, character, and bravery.

She stated: “As we honour our shining stars tonight, let us reflect on our collective responsibilities and use our influence to advance inclusivity and sustainability in Public Relations.

“I challenge each of you to champion youth involvement, prioritise community breeding narratives and uphold highest standards of integrity in all that you do.”

The Chairman of NIPR Lagos Chapter also averred: “I congratulate all nominees and winners tonight – may your success serve as an inspiration to others.”

The 9th Edition of LaPRIGA Awards expectedly turned out to be a resplendent and colourful get-together of the who-is-who in the integrated marketing communications industry with stakeholders drawn from the corporate, private, and public sectors.

In his remarks on the occasion, Muyiwa Akintunde, Chairman of the Selection Committee and Lead Consultant/CEO, Leap Communications, and Publisher of Breezy News, the ceremony had 22 award categories, and 81 entries were submitted in 21 categories, with the 鈥楤est in Political Communication鈥� not having any submission for this year鈥檚 edition.

Others are 鈥楽pecial Honorary Awards鈥� and 鈥楲ifetime Achievements Award for select public relations industry veterans.

With three awards in its kitty, Chain Reactions Africa, once again, has shown its unparalleled dominance in the marketing communications industry, the statement noted. Earlier in 2024, the company had reached an unprecedented height by winning seven awards at the 2024 SABRE Awards.

It also emerged winner of the Edge Awards 2024 most coveted prize, 鈥極utstanding PR Agency of the Year鈥�, with its Managing Director/ Chief Strategist, Opayemi, carting away the 鈥楨dge Grand Prix in PR鈥�, Edge Awards鈥� most enviable and highest individual awards category.

The company, with offices in both Lagos and Abuja, also won four deserving honours at the 2024 Brandcom Awards, including the 鈥楳ost Outstanding PR Agency of the Year鈥�; 鈥楳ost Outstanding Agency in Political and Public Sector PR鈥�, and 鈥楽trategic Communication Consultancy of the Year鈥�.

Opayemi also won the 鈥楥EO of the Year (Public Relations) category for his sound leadership qualities and desirable profile.

LaPRIGA is a high-profile award that recognises excellence and celebrates practitioners in public and corporate organisations as well as stakeholders to boost professionalism and more investment in the practice of public relations.

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